As the Audience Engagement Editor for KCET Departures, now merged with PBS SoCal, I formed substantial partnerships with numerous community affiliates. This allowed us to enable communities to enhance their media representation, highlight their unique cultural aspects, and boost overall engagement. KCET’s engagement framework facilitated these narratives' dissemination, consolidation, and networking, with tools designed to create tangible social impact. Departures, a multidisciplinary media studio at KCET, is a focal point for community interaction, creative community-building, and social advocacy.
My contributions to KCET during my tenure include the following:
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Spanish Public Health Campaign: In collaboration with The California Endowment Coachella Valley and La Poderosa 96.7 (KUNA-FM) in Palm Desert, California, we initiated a
health insurance enrollment campaign focused on undocumented migrant workers (MISP: Medically Indigent Services Program.) This campaign, effectively conveyed through radio and social media platforms, successfully engaged more than 25,000 Spanish-speaking and low-income individuals. This strategic effort aimed to ensure comprehensive health coverage for this vulnerable population.
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Youth Development and Leadership: Revitalized the Departures Youth Voices program through a collaboration with Mountain View High School students and faculty. We launched a successful social media campaign to raise awareness about teen dating violence, impacting over 100,000 social media users. Additionally, we transformed an unused campus lot into a community garden. This student-led garden is now an integral part of the school, being adopted by ECO Urban Gardens and included in their Farm to School Program.
- Race and Social Justice Editorial: Designed strategic plans to boost audience growth, focusing on advocacy, history, and social justice content. I directed editors and reporters in creating, enhancing coverage, and maximizing social media campaigns and SEO, effectively driving digital traffic on KCET.org to exceed 3 million quarterly.
El Monte's Wild Past: A History of Gay's Lion Farm
Michael Weller
Black Lives Matter and the Building of a Mass Movement
Dr. Melina Abdullah, Ph.D
Embracing Ramadan in the LGBTQ Muslim Community
Ramy El-Etreby
Good for Your Body, Good to Your Soul: South L.A.'s Health Food Movement Gains Momentum
Thandisizwe Chimurenga
Rockhaven: L.A.'s First Feminist Sanitarium
Adriana Widdoes
Hey, Girl, Hey, Namaste: Queering Yoga in Long Beach
Myriam Gurba
Social Media Marketing: Latino Economy, Mexican Snack Shop
Social Media Marketing: David Bowie Tribute
Social Media Marketing: Accessing Potable Water in the Eastern Coachella Valley
Social Media Marketing: Clifford Clinton, The Man and His Cafeteria Shaped Food and Politics in L.A.
How Can Social Media Inform Students on the Effects of Teen Dating Abuse?
Love is Respect El Monte
Depression: There's Nothing Wrong with Needing Help
Justine Martinez
Building the Message: Teen Dating Abuse Awareness in El Monte
Love is Respect El Monte
From the Science Field into the Classrooms
Luis Sierra Campos
Small Steps Towards a School Garden at Arroyo High School
Brianna Martinez
El Monte School Garden Grows Fresh Produce and Healthy Kids
Laurel Randolph
As a Youth Media Advisor at the Boyle Heights Beat, I had the opportunity to contribute significantly to the growth and development of our youth reporters and the paper. By creating a comprehensive curriculum and training program, I supported high school students in developing essential skills in interviewing, journalistic ethics, writing, and audio/visual storytelling. The Boyle Heights Beat curriculum aligned with California's high school recommendations on Common Core Standards for English and Language Arts. Working closely with the editorial staff from USC Annenberg School of Journalism and La Opinión, we successfully produced and distributed a quarterly bilingual (English/Spanish) print newspaper showcasing our youth reporters’ work. This free publication reached 34,000 homes, businesses, and schools in the Eastern Los Angeles neighborhoods, fostering a sense of community and voicing residents’ concerns.
As a result of our efforts, the Boyle Heights Beat became an essential source of news and information for the immigrant neighborhood of East Los Angeles. We provided a platform for the community to express their thoughts and concerns and empowered our youth reporters to become confident, skilled storytellers and active participants in their community.
As a result of our efforts, the Boyle Heights Beat became an essential source of news and information for the immigrant neighborhood of East Los Angeles. We provided a platform for the community to express their thoughts and concerns and empowered our youth reporters to become confident, skilled storytellers and active participants in their community.
Through our neighborhood meetings led by youth reporters, we created a unique brand of community journalism that reflected the needs and aspirations of the people we served.The Boyle Heights Beat continues refining its curriculum and training to meet better the evolving needs of our youth reporters and the community. Hoping to inspire more young people to join our ranks, ultimately fostering a new generation of talented, socially conscious journalists in Boyle Heights and beyond.
Social Media Marketing Video
Air Pollution in Boyle Heights
Transforming the Alleys in Boyle Heights
Remembering The Phillips Music Company of Boyle Heights
As a Senior Producer at Hear in the City, Radio Realities from the Urban Landscape, a weekly broadcast magazine show on KPFK 90.7FM, I was instrumental in shaping the program's content and direction while fostering relationships with key stakeholders. My responsibilities in this role included:
My role as Senior Producer at Hear in the City allowed me to be an essential part of a team dedicated to sharing the stories of individuals and communities working towards positive change, sustainable solutions, and collective transformation. By showcasing these narratives; we aimed to inspire our listeners and create a lasting impact on our amazing urban metropolis we call—The City of Los Angeles.
- Story Selection and Editorial Planning: I collaborated closely with the Executive Producer/Host to determine story selection, placement, length, editorial treatment, and presentation of shows and segments. My expertise in the control room during live shows ensured smooth transitions and professional execution.
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Building and Maintaining Relationships: In an effort to continually source engaging and relevant content for the show, I cultivated relationships with major academic institutions, publicists, and industry contacts. These connections were crucial in developing future show content and attracting insightful guests.
My role as Senior Producer at Hear in the City allowed me to be an essential part of a team dedicated to sharing the stories of individuals and communities working towards positive change, sustainable solutions, and collective transformation. By showcasing these narratives; we aimed to inspire our listeners and create a lasting impact on our amazing urban metropolis we call—The City of Los Angeles.
Project Faith:
According to the United Nations’ Programs on AIDS 33 Million People, Including 2.5 Million Children Are living with HIV the Virus that causes AIDS, the most reason data shows that last year close to 2.6 million people became newly infected with HIV. In Los Angeles County the largest numbers of HIV/AIDS cases are in the Latino Community. Hear In The City Producer Luis Sierra Campos, brings us a unique story about two communities that come together with one goal in mind—Educating the Latino community on HIV/AIDS.
Day of the Dead (Dia de los Muertos): Day of the Dead, El Dia de Los Muertos, when death is celebrated like it is in most regions of Mexico and Latin America; Hear in the City producer, Luis Sierra Campos brings us a unique look at death through the altars where the lives of those who have passed on to the next life is celebrated not mourned.
The Soldiers Project: According to the department of Veterans' Affairs, those more likely to develop Post Traumatic stress Disorder (PTSD) are service women and soldiers of color, service men and women with existing mental health problems, and returning soldiers who have little support from family and friends. Hear In The City Producer, Luis Sierra Campos spoke to Dr. Broder who leads The Soldiers Project, who has made it her work to offer better mental health outreach and services to soldiers returning from combat.
Women In Non Traditional Employment Roles: Construction work is one of those professions that is the distinct domain of men, for the most part and in most places in the world. WINTER is an independent nonprofit organization founded by a group of tradeswomen who wanted to extend job opportunities to women in communities with less access to employment training and education. Hear in the City producer, Luis Sierra Campos visited a workshop where nineteen women of from the ages of 18 to 40 years are learning engineering and construction jobs.
Illusions of Grime, The Confinement of Street Art: The City of Los Angeles has had a long and sometimes troubled history of commissioning murals by famous artists. Many of those murals have been defaced over the years by taggers and by graffiti artists. As a result graffiti has a pretty bad name in the city. Each year, 34 million tax dollars go toward eradicating grafitti. A new show opening at the Social and Public Art Resource Center in Venice this weekend takes a look at the criminalization of grafitti and the spaces allowed for it to be considered public art.
According to the United Nations’ Programs on AIDS 33 Million People, Including 2.5 Million Children Are living with HIV the Virus that causes AIDS, the most reason data shows that last year close to 2.6 million people became newly infected with HIV. In Los Angeles County the largest numbers of HIV/AIDS cases are in the Latino Community. Hear In The City Producer Luis Sierra Campos, brings us a unique story about two communities that come together with one goal in mind—Educating the Latino community on HIV/AIDS.
Day of the Dead (Dia de los Muertos): Day of the Dead, El Dia de Los Muertos, when death is celebrated like it is in most regions of Mexico and Latin America; Hear in the City producer, Luis Sierra Campos brings us a unique look at death through the altars where the lives of those who have passed on to the next life is celebrated not mourned.
The Soldiers Project: According to the department of Veterans' Affairs, those more likely to develop Post Traumatic stress Disorder (PTSD) are service women and soldiers of color, service men and women with existing mental health problems, and returning soldiers who have little support from family and friends. Hear In The City Producer, Luis Sierra Campos spoke to Dr. Broder who leads The Soldiers Project, who has made it her work to offer better mental health outreach and services to soldiers returning from combat.
Women In Non Traditional Employment Roles: Construction work is one of those professions that is the distinct domain of men, for the most part and in most places in the world. WINTER is an independent nonprofit organization founded by a group of tradeswomen who wanted to extend job opportunities to women in communities with less access to employment training and education. Hear in the City producer, Luis Sierra Campos visited a workshop where nineteen women of from the ages of 18 to 40 years are learning engineering and construction jobs.
Illusions of Grime, The Confinement of Street Art: The City of Los Angeles has had a long and sometimes troubled history of commissioning murals by famous artists. Many of those murals have been defaced over the years by taggers and by graffiti artists. As a result graffiti has a pretty bad name in the city. Each year, 34 million tax dollars go toward eradicating grafitti. A new show opening at the Social and Public Art Resource Center in Venice this weekend takes a look at the criminalization of grafitti and the spaces allowed for it to be considered public art.
designed by luis sierra campos